Lesson series

Your Business In Simple Terms

Welcome to "Your Business in Simple Terms: From Understanding to Action". Get ready to revolutionize your business game. In this course, you will:

  • Resolve the mysteries of business strategy, making them easy to understand and empowering for you.
  • Gain clarity on your business model, seeing how every piece works harmoniously to drive success.
  • Conquer the world of finances, turning numbers into your greatest allies in business decision-making.
  • Craft a roadmap to success with a Business Plan explicitly tailored to your business.


Are you ready to transform your business and take charge of your future? Let's make it happen together!
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Your Business In Simple Terms

Welcome to the online course "Your Business in Simple Terms: From Understanding to Action”, led by experienced business consultant Adriana Madrinan. This course is crafted specifically for small business owners aiming to deepen their comprehension of fundamental business concepts and effectively translate them into actionable strategies.

Throughout four comprehensive sections, you will embark on a journey from foundational knowledge to practical application:

  1. Understanding: Gain insight into essential concepts for developing a robust business strategy. Explore topics such as business external drivers, client personas, and value proposition creation.
  2. The Big Picture: Learn how to visualize and comprehend the interconnectedness of various business components using the business model canvas framework.
  3. Translating the Business Model into Numbers: Acquire the skills to create a Profit and Loss statement and projections aligned with your business model, empowering you to make informed financial decisions.
  4. Implementation: Apply your newfound knowledge and skills to develop a comprehensive business plan tailored to your business needs and goals.


Throughout the course, you will receive personalized assistance through office hours sessions, where your questions will be addressed, and guidance will be provided to support your learning journey.

Upon completion, you will have the knowledge and skills necessary to strategically manage your business and develop a business plan, positioning your company for growth and facilitating access to capital.

Join us and take the first step toward unlocking the full potential of your business!

What's Included

Office Hours Coaching

Submit your work to receive feedback and coaching from the instructor through office hour sessions:

Phase 1: Understanding
Submit Work by:
  • April 8 (Business External Factors)
  • April 15 (Your Client)
  • April 22 (Value Proposition)
  • Office Hours every Tuesday:
    Starting April 9 (Several time slots available)


Phase 2: The Big Picture
Submit Work by:
  • April 29 (Business Model Canvas)

Office Hours: May 7 (Several time slots available)
Includes Business Model Canvas, both the value side and the efficiency side of your business.

Phase 3: How It Translate Into Numbers
Submit Work by:
  • May 21
Office Hours: May 29 and 30 (Several time slots available)
Includes Business Financial Projections.

Phase 4: Implementation
Submit Work by: 
  • June 10
Office Hours: June 17 and 18 (Several time slots available)
Includes: Business plan putting together all previous elements from the course.

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Write your awesome label here.

Created by

Adriana Madrinan

Business Strategy and Innovation Coach.
Passionate about small businesses, she guides new and established entrepreneurs in perfecting their business strategy, gaining an edge through Business Model innovation, and attracting investments.

Practical Course!

“Adriana provided us with unconditional guidance. We took this course because we needed resources, both, organizational and financial for the development of our business and we were referred to CFNMD. We needed the knowledge to properly structure a Business Plan, where we identified our market, clients, strengths, and weaknesses to increase production and attain our objectives. And this course allowed me to structure my business plan in an easy and effective way, which I was able to develop through the lessons, office hours and technical support from Adriana, who is an excellent professional. With this business plan we were also able to obtain the financial resources we were looking for.” 

- Carol Avila, 3DP Design and Services

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